The Phenomenon of Viral Preacher and Its Implications for the Implementation of Pancasila Values in Community Life
Keywords:
Da 'wah; Pancasila; Value Community LiveAbstract
The phenomenon of viral preachers in cyberspace increasingly attracts attention because it influences social interaction in Indonesia. This study aims to analyze the characteristics of viral preachers, the type of da'wah message conveyed, and the impact of applying Pancasila values such as tolerance, unity, and social justice in society. This research applied qualitative research methods with a phenomenological approach. The data were collected through literature studies, observations, and social media content analysis of viral preachers. The results showed that viral preachers attracted the public with creative delivery styles, but some content also triggered polarization, intolerance, and social tension. On the contrary, preachers with a moderate and inclusive approach have succeeded in spreading the values of Pancasila, especially tolerance and unity. This study concludes that the impact of viral da'wah is strongly influenced by the content of the message and the community's response to applying it. This research provides benefits for preachers, the community, and the government in understanding the influence of digital da'wah on social harmony. The recommendations include stricter regulation of da'wah content and strengthening public digital literacy to maintain Pancasila values in the digital era.
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